Creating the perfect marketing campaign requires as much science as art. The ideal images, words, and spokespeople to reach your target audience in a compelling way are rarely obvious at first. We can help. We have many years of experience guiding marketing professionals and advertising creative teams to a perfect understanding of their target markets.

Applications
Results
Find Out More

Applications
We are your ideal research partner to develop marketing collateral, print advertising, video, or ads for TV, radio, theaters, or the Internet. Reactions & Opinions Inc. has deep knowledge of how brands create equity and build market share. We can support your success in:

• Print:
  • Evaluating concepts
  • Developing key messages
  • Refining comp graphic design 
  • Testing copy 
  • Determining print media format, size, and placement
  • Verifying an ad's ideal respondent profile to guide the media buy
  • Evaluating an upcoming or current ad campaign for:
    • Breakthrough
    • Recall
    • Messaging
    • Persuasion and other diagnostics
    • Wearout
  • "Disaster testing" an edgy or controversial ad before going public
  • Examining past advertising for strengths, weaknesses, and lessons learned to guide a new campaign
• TV, radio, movies & online:
  • Evaluating concepts
  • Developing key messages
  • Taking a story board or animatic into its most compelling final form
  • Identifying highlights from a longer piece to create a short advertisement
    • Television show to promo
    • Movie to movie trailer
    • Infomercial to 30-60 second spot
  • Verifying an ad's ideal respondent profile to guide the media buy
  • Evaluating an upcoming or current ad campaign for
    • Breakthrough
    • Recall
    • Messaging
    • Persuasion and other diagnostics
    • Wearout
  • "Disaster testing" an edgy or controversial ad before going public
  • Examining past advertising and marketing collateral for strengths, weaknesses, and lessons learned to guide a new campaign
  Back to top

  Results
  Our advertising research solutions are honed to help you:

  • Identify your strongest material and polish it for greater impact
  • Make decisions about whether to drop or rework weaker content
  • Build brand equity and market share
  • Position yourself effectively against key competitors