Reactions & Opinions Inc. was the first market research company to capture viewers' moment-by-moment reactions to video over the Internet. We have more years of experience in online media testing than anyone else in the industry, period.
Applications
How it works
Results
Benefits
Applications
Our patented technology is effective at measuring audience response to all forms of recorded, broadcast, and live events:
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How it works
We developed our own patented, online netSlider™ to gather moment-by-moment opinions. To learn more about the netSlider™ technology and how it works, click here.
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Results
An audience netSlider™ Test gauges reactions on a moment-by-moment basis, yielding extraordinary insights into what works and doesn't work - even at a subconscious level. With the netSlider™ Test, you can immediately pinpoint key reactions from the data. Proprietary Automatic Video Analysis (AVAS™) tools excerpt precise images, sounds, words, or phrases that the audience responds to most positively or negatively. Such diagnostics are invaluable for:
- Taking an animatic or rough cut to its most polished, compelling form
- Informing a new round of advertising or programming creative development
- Identifying hot buttons for crafting main messages or sound bites
- Anticipating audience burnout
- Sifting attitudes and opinions from open-ended discussions to find those that are most widely shared
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Benefits
netSlider™ Tests are a powerful diagnostic tool, gathering hundreds of thousands of data points on complicated material such as video and discussion comments. Our netSlider™ Test with Automatic Video Analysis (AVAS™) helps you rapidly identify your strongest content for future and current emphasis, and retool what does not work. netSlider™ Tests support rapid decision making, and help you focus your resources on the solutions most likely to succeed.
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